ACCOUNT TYPES


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Basic

FREE  plus media buy

Access to the topplr™ social media advertising and voter targeting platform is 100% free. Pay only what it takes to reach your voters.

INCLUDES

Unlimited access to self-serve voter lists which include statewide, county level, congressional, and state legislative seats. Plus select other races.

One voter list upload or custom voter list built by our expert marketers & data scientists.*

Ad delivery to Facebook and the Audience Network of Apps.

One Facebook Business Page connection at a time.

Expedited political authorization approval from Facebook Ads.

Robust FAQ support and live chat customer support.

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Standard

$149/mo  plus media buy

Scale your social outreach efforts with unique voter lists & expanded access to our experienced customer success team.

INCLUDES

All Basic account benefits.

Reach even more voters with ad delivery to Instagram.

3 custom voter lists built by our expert marketers & data scientists.

Access to robust ad optimization options including voters most likely to engage with content.

Ability to upload unlimited of your own lists for voter targeting.

5 Facebook Business Page connections at a time.

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Premium

$499/mo  plus media buy

Empower yourself to make better decisions for your campaign with the help of improved monitoring, reporting & customization.

INCLUDES

All Standard account benefits.

8 custom voter lists built by our expert marketers & data scientists.

Advanced analytics report to understand how your messages are being received by distinct demographics.

Unlimited Facebook BusinessPage connections.

Access to a Customer Success Agent by phone and chat.

Basic creative resizing & cropping on demand.

 

A LA CARTE PRICING OPTIONS

Custom Voter Lists ($49)
Any voter list beyond the statewide, county level, congressional, and state legislative lists in platform are considered Custom Lists. These are often lists targeting smaller political geographies, independent voters, individuals invested in particular issues, and vote propensity for certain elections. If you aren’t sure where to start chat with our team to learn more about how we can microtarget voters for your campaign.

Sentiment Analytics Report ($149)
Sentiment Analytics Reports provide nuanced insight into how voters react to your messaging by prestratifying your audience based on the demographic or psychographic characteristics you identify. This report offers textual analysis of comments and reactions to your ad (ie, liking, loving, laughing, angry facing, wowing or crying). These engagements are mapped to show the magnitude of the response, as well as whether they had a positive or negative sentiment attached. In order to ensure your ad gathers enough data points to be useful, Sentiment Analytics Reports are only available for ads with $1,000 or more in media buy behind them.

Viewer Retention Report ($149)
Viewer Retention Reports provide nuanced insight into how voters react to your video ads, by prestratifying your audience based on the demographic or psychographic characteristics you identify. This report shows at what points while watching a video voters stopped watching your video. These points of inflection highlight how different groups of voters reacted to your messaging a different points during the video. In order to ensure your ad gathers enough data points to be useful, Viewer Retention Reports are only available for video ads with $1,000 or more in media buy behind them.


*The custom voter list included with your Basic Account can currently only be used for generating audiences in the following states: CA, FL, IL, MD, MA, MN, MS, NJ, NY, NC, OH, PA, TN, TX, WA, WI and WY. This does not impact custom voter lists bought a la carte or included with the Standard and Premium Account types.