Press Releases



RELEASED: April 22, 2018

DATA GENOMIX™ NAMED MOST PROMISING STARTUP

Cleveland, Ohio: After launching their premier product, topplr™, in January 2018, parent company Data Genomix™ was awarded Most Promising Startup by the OHTec Best of Tech Awards 2018.

With nearly 220 tech innovators and leaders in attendance for the 12th annual event hosted in downtown Cleveland, Data Genomix™ secured their place in the growing Northeastern Ohio startup scene by demonstrating the power of social targeting solutions.

Using big data and machine learning, the cross-functional team of Data Genomix™ builds marketing technology platforms to bring leading-edge targeting in an easy-to-use, self-serve model. Data Genomix’s inaugural product, topplr™, launched earlier this year, is geared toward political candidates seeking to deliver targeted messages to voters on social platforms. Topplr™ significantly exceeded initial projected growth and quickly became the fastest growing voter targeting platform in the country within three short months.

“To say I’m proud of our team is an understatement,” says Ron Copfer, co-founder of Data Genomix™. “The dedication of our employees shows greatly in their ability to come together to build a platform poised to transform how candidates and companies can microtarget a specific audience on social media.”

In addition to topplr™ voter targeting, the Data Genomix™ team is building a self-serve platform tailored to recruitment, focusing initially on physicians, nurses, cosmetologist, CDL drivers, pilots, and more. Recruiters will be able to create digital job postings targeted directly to their candidate list across social media.

“The possibilities are endless for Data Genomix™. We are just getting started,” Copfer states.

About Data Genomix™ Cleveland-based award-winning marketing technology startup Data Genomix™ brings leading-edge targeting, analytics, and machine learning to industries such as political advertising and online recruiting.

About topplr™ Topplr™ is a self-serve voter targeting and messaging platform that sparks a truly social campaign today. Using the nerdiest voter targeting imaginable, topplr™ delivers compelling messages instantly to voters on Facebook and other social networks.


 
 



RELEASED: March 1, 2018

TOPPLR™ VOTER TARGETING PLATFORM SEES DRAMATIC USER GROWTH

Cleveland, Ohio: In only 30 days since its launch, Data Genomix’s voter targeting platform, topplr™, is poised to exceed 10 percent user acquisition of the total attainable candidates running for office in the state of Ohio.

Data Genomix™, the Cleveland-based start-up powering topplr™, has developed leading-edge technology delivered in an easy-to-use, web-based platform for political candidates and causes. Using sophisticated microtargeting to identify voters on social media, political campaigns can finally message all their voters quickly and effectively.

As other methods of political communication, like direct mail, continue to erode in effectiveness, more candidates are turning to topplr™ to reach all their voters at a fraction of the cost of traditional media. Within the first 30 days of launch, topplr™ has become the fastest growing voter targeting platform in the country.

“The launch of topplr™ in the all-important swing state of Ohio has proven Data Genomix’s product is extremely valuable to candidates running for elected office. With more than half a million elected officials in the country, and two to three times that number of candidates, we believe topplr™ can continue to achieve 10 percent user acquisition on a national scale,” states Geoffrey P. Loree, co-founder and director of topplr™.

The rapid growth of topplr™ has resulted in expansion of the executive and management teams, including vice president of marketing and customer success, Brittany White, and director of inside sales, Robbie Bourne. “With the addition of Brittany and Robbie to our team, topplr™ is positioned to transform the electoral landscape not just in Ohio, but nationwide. With nearly 90 percent of topplr™ candidates winning their race in November 2017, our innovative platform is delivering for those running for office,” says Nick Martin, CEO.

Topplr™ is available for candidates and causes for 2018 and beyond; to receive a free trial, visit www.topplr.com.

About topplr™ Topplr™ is a self-serve voter targeting and messaging platform that sparks a truly social campaign today. Using the nerdiest voter targeting imaginable, topplr™ delivers compelling messages instantly to voters on Facebook and other social networks.

About Data Genomix™ Cleveland-based marketing technology start-up Data Genomix™ brings leading-edge targeting, analytics, and machine learning to industries such as political advertising and online recruiting.

 

 



RELEASED: January 26, 2018

VOTER TARGETING PLATFORM LAUNCHED

Cleveland, Ohio: For political candidates and causes looking to deliver their messages instantly to targeted voters on Facebook and other social networks, the easy-to-use web-based software topplr™ is now available from Cleveland-based company Data Genomix™.  

Designed by experienced data engineers and political practitioners, topplr™ identifies specific voters and allows users to push effective social messages to them using microtargeting techniques. Topplr™ delivers real-time results, giving instant insight into their connection with voters that matter. 

Users can log into their secure account and communicate with their microtargeted voter lists, segmented by relevant geography, demography, political views, and behaviors. Designing effective messages is easy with best practices and live chat with industry-leading digital professionals. 

“As more people are using social media daily, such as Facebook, it’s critical for candidates to capitalize on the new opportunities where their voters are spending their time,” says Nick Martin, CEO. As a long-time political targeting analyst, Martin recognizes the costs associated with traditional political advertising, such as direct mail. 

“Direct mail is growingly ineffective as social media grows. Mailers aren’t just expensive and hard to measure, but one postcard is going to a house with potentially multiple voters. How can candidates ensure their messages are reaching each and every voter in the household? Topplr™ delivers a microtargeted social post to each of your voters, ensuring your message doesn’t end up in the trash can,” explains Martin.

Using topplr™ technology, over two million voters have been reached in Ohio to date. Topplr™ is now available for candidates and causes preparing for 2018 and beyond. To request a free trial, visit www.topplr.com

About topplr™ Topplr™ is a self-serve voter targeting platform that sparks a truly social campaign today. Using the nerdiest voter targeting imaginable, topplr™ delivers automated advertisements instantly to voters on Facebook and other social networks. Elevate your campaign by reaching voters socially for cost-effective results. 

About Data Genomix™ Cleveland-based marketing technology start up Data Genomix™ brings leading-edge targeting, analytics, and machine learning to industries such as political advertising and online recruiting.